CORPORATE SOCIAL RESPONSIBILITY AND ORGANISATIONAL PERFORMANCE IN NIGERIAN BREWERIES PLC, ENUGU.

AUTHOR: ONUOHA ONYEBUCHI AUGUSTINE

DEPARTMENT: BUSINESS ADMINISTRATION

AFFILIATION: NNAMDI AZIKIWE UNIVERSITY AWKA

Corporate Social Responsibility is a wonderful but still new concept in the business arena. The researcher investigated what relationship exists between Corporate Social Responsibility and Organization Performance? What specific ways has the organization adopted in integrating the Corporate Social Responsibility strategy with its operations? And how can Corporate Social Responsibility strategy be improved upon in other to improve the organization’s performance? From the literature reviewed, some writers saw Corporate Social responsibly as a concept that businesses can adopt when they feel like, because according to them, there is no inherent benefits accruable from such practices whereas a majority of others are in support of it. In this study, the researcher has concentrated on the responses of the employees, whose decisions and actions improve or mar the success of the organization. To reduce the variableness and biasness, the researcher made use of primary and secondary data, questions were framed around these factors and responses to them were carefully noted. The statistical tool employed for analyzing the data collected for this research include simple percentage, mean and frequency distribution table. The Chi-square (X2) and the Pearson’s correlation coefficient were used for testing the hypotheses to determine how respondents react to issue concerning Corporate Social Responsibility. The research analysis and conclusion were based on results of the interviews from Nigerian Breweries PLC, Enugu. The results pointed out that there is a positive correlation between Corporate Social Responsibility and the growth and development of companies. The result also shows that the organization integrates Corporate Social Responsibility into its operations to improve organizational performance. Finally, the researcher recommends that Organizations’ code of business conduct should define ethical, legal as well as moral standards and expectation in its daily operations, organizations should take stakeholders’ needs into consideration while making operational decisions and they should maintain a caring workplace atmosphere in which people sincerely care about the well-being of others.

TO VIEW THE FULL CONTENT OF THIS DOCUMENT, PLEASE VISIT THE UNIZIK LIBRARY WEBSITE USING THIS LINK, http://naulibrary.org/dglibrary/admin/book_directory/Thesis/10974.pdf

 

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