A STUDY OF THE USE OF PUBLIC RELATIONS IN POWER HOLDING COMPANY OF NIGERIA (PHCN), AWKA

AUTHOR: NWEKE, NJIDEKA UCHECHUKWU

DEPARTMENT: MASS COMUNICATION

AFFILIATION: NNAMDI AZIKIWE UNIVERSITY AWKA

This work aims at critically examining the role of Public Relations in Business Establishments. In carrying out this research work,
Power Holding Company of Nigeria (PHCN) Awka branch, was picked as a case in point and the role of public relations department of the organization was examined and its impact on customer satisifaction of the organization. The objective of the study is to determine the role of public relations in enhancing service appreciation among the customers of Power Holding
Company of Nigeria, public relations contributions in solving the problem of inadequate communication in an organization, the
efficacy of public relations tools adopted in creating good atmosphere and enhancing service appreciation and how the publics perceives the image of PHCN. The survey research method was adopted and the instruments used in the collection of data for the analysis was the questionnaire. A total of 396 questionnaires were administered to external publics while 100 were administered
to internal publics. The data was analyzed using the simple percentage which revealed that public relations is a vital tool in
enhancing service appreciation. The researcher therefore, concluded that public relations unit of an organization enhances service appreciation, and therefore recommended that PHCN should seek to correct its negative image and also enlighten or educate it’s public from time to time on the changes and decision that will affect the public in order to enhance customers satisfaction.

TO VIEW THE FULL CONTENT OF THIS DOCUMENT, PLEASE VISIT THE UNIZIK LIBRARY WEBISTE USING THIS LINK, http://naulibrary.org/dglibrary/admin/book_directory/Thesis/10353.pdf

Tags: , , , , , , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: