AN EVALUATION OF THE USE OF PUBLIC RELATIONS BY CORPORATE ORGANIZATIONS IN OWERRI, IMO STATE

AUTHOR: NWAMARA, ALOYSIUS CHINEDU

DEPARTMENT: MASS COMMUNICATION

AFFILIATION: NNAMDI AZIKIWE UNIVERSITY, AWKA

Despite the crucial role of public relations (PR) in corporate promotion, some large corporate organizations still do not use PR in pursuit of their corporate objectives. This research sought to find out the extent to which corporate organizations in Owerri Imo State use PR in pursing their corporate objectives, as well as to identify the factors responsible for the lack of PR awareness among some corporate executives. In the course of the research, the researcher administered 100 copies of questionnaire on 100 respondents in selected organisations in Owerri and environs. The respondents are Chief Executives and Public Relations Officers of large corporate organizations in Owerri and environs. The study shows that though 75 percent of corporate organizations in Imo State use various PR activities in pursuing their corporate objectives, PR is still underutilized in the state. Only 34 organizations or 40.5 percent of the respondents’ organizations have fully-fledged PR departments.

TO VIEW THE FULL CONTENT OF THIS DOCUMENT, PLEASE VISIT THE UNIZIK LIBRARY WEBSITE USING THIS LINK, http://naulibrary.org/dglibrary/admin/book_directory/Thesis/10350.pdf

Advertisements

Tags: , , , , , , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: