AUTHOR: NWAMARA, ALOYSIUS CHINEDU
DEPARTMENT: MASS COMMUNICATION
AFFILIATION: NNAMDI AZIKIWE UNIVERSITY, AWKA
Despite the crucial role of public relations (PR) in corporate promotion, some large corporate organizations still do not use PR in pursuit of their corporate objectives. This research sought to find out the extent to which corporate organizations in Owerri Imo State use PR in pursing their corporate objectives, as well as to identify the factors responsible for the lack of PR awareness among some corporate executives. In the course of the research, the researcher administered 100 copies of questionnaire on 100 respondents in selected organisations in Owerri and environs. The respondents are Chief Executives and Public Relations Officers of large corporate organizations in Owerri and environs. The study shows that though 75 percent of corporate organizations in Imo State use various PR activities in pursuing their corporate objectives, PR is still underutilized in the state. Only 34 organizations or 40.5 percent of the respondents’ organizations have fully-fledged PR departments.
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Tags: Advertising, Community Relations, Corporate Governance, Corporate Image, Corporate Organization, Effective Communication, Host Community, Marketing, Marketing Communication, Marketing Mix, Marketing Objective, Marketing Strategy, Mass Communication Thesis 2010, Media Relations, Public Relations, Social Responsibility.