EZZA PEOPLE’S RESPONSE TO EBONYI BROADCASTING SERVICE (RADIO) CAMPAIGN AGAINST HARMFUL CULTURAL PRACTICES IN EZZA LAND

AUTHOR: EZAKA, SIMON NDUBUISI 

DEPARTMENT: MASS COMMUNICATION

AFFILIATION: NNAMDI AZIKIWE UNIVERSITY, AWKA

The primary objective of this study was to assess the response of Ezza people to radio campaign against harmful cultural practices in Ezza land. It was therefore an impact study on the relevance of radio programmes in the eradication of harmful cultural practices in rural communities. This study examined the response of Ezza people to some cultural programmes of Ebonyi Broadcasting Service, Abakaliki. The programmes: Omenala, Ajo Odinala, and Nnoko Ezi na ulo categorically showed how the broadcast station propagated the cultural heritage of the people and condemned the harmful ones. The survey from a selected sample of 360 adults was made up of fathers, nursing mothers, youths and, in fact, adults who met the sampling requirements of the study in all the three traditional communities of Ezza land. Interview was used as the data-gathering instrument in the study. The research measured the potency of the programmes through the responses of the sample groups. The study buttressed the positive role of the mass media (the radio) in eradicating harmful cultural practices in the rural communities. A number of recommendations were made including the judicious use of the radio in informing and educating the rural dwellers on harmful cultural practices, other health issues and development initiatives.

TO VIEW THE FULL CONTENT OF THIS DOCUMENT, PLEASE VISIT THE UNIZIK LIBRARY WEBSITE USING THIS LINK, http://naulibrary.org/dglibrary/admin/book_directory/Thesis/10352.pdf

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