AN APPRAISAL OF THE ROLE OF INFORMATION AND COMMUNICATION TECHNOLOGIES (ICTS) IN THE PERFORMANCE OF ELECTRONIC MEDIA IN ENUGU

AUTHOR: CHINASA NAOMI UGWU

DEPARTMENT: MASS COMMUNICATION

AFFILIATION: NNAMDI AZIKIWE UNIVERSITY, AWKA

The study is an enquiry into An Appraisal of the Role of Information and Communication Technologies (ICTs) in the Performance of Electronic media in Enugu. It looked at the problem of acquisition, use and knowledge of ICTs in the media and raised some questions for research in the area. The questions were designed to know the use, knowledge of ICTs by workers, the problem with use and acquisition and measured demographic variable with other measurable values like extent of use and the ages and gender. The study engaged in a detailed but not exhaustive review of existing literature on the manifestation of ICTs in the media industry. The study was designed as survey. A representative sample was chosen from among the population of Federal Radio Corporation of Nigeria (FRCN) and Nigeria Television Authority (NTA). The sample consisted of two-quarter of the population: News Department, Administration and Supply, Marketing, Engineering, Programmes, and Finance. Data for the research was gathered through questionnaires and semi-structured interviews and was analyzed with Statistical Package for Social Science (SPSS), chi-square and simple percentages and tables. The questionnaire has both open ended and close-ended questions. A 24-item questionnaire was administered on the sample population. While a 7 item Semi Structured Interview was administered on the top echelon staff of both FRCN and NTA. The purpose is to determine the applicability of Rogers’ theory of diffusion of innovation. The study found that the electronic media are yet to brace up completely to the information and communication technology with FRCN taking the lead and NTA still far from the appreciable margin. Gender is not a determinant factor to operation of ICTs as both gender can operate ICTs. Similarly the age of the workers did not have any bearing with use. From the findings, a lot of problems were discovered about the phenomenon but it does not deter use. The conclusion was reached that the stations studied have not fully incorporated ICTs on the average. The study recommended that stakeholders in the training of media practitioners pay no lip service to adequate training of media workers in ICTs to meet up with the demand of the information superhighway; and bureaucratic bottlenecks involved in meeting the immediate ICTs needs of the media workers should be removed. 

TO VIEW THE FULL CONTENT OF THIS DOCUMENT, PLEASE VISIT THE UNIZIK LIBRARY WEBSITE USING THIS LINK, http://naulibrary.org/dglibrary/admin/book_directory/Thesis/11092.pdf

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