AN EVALUATION OF RADIO PROGRAMME PREFERENCES OF UNIVERSITY STUDENTS IN ANAMBRA STATE

AUTHOR: RAY-UDEAJAH ADA V.

DEPARTMENT: MASS COMMUNICATION

AFFILIATION: NNAMDI AZIKIWE UNIVERSITY, AWKA

Broadcasting in this contemporary age has taken a new dimension with the emergence of new communication technologies. This has led to interesting broadcast programmes in the industry. Various radio programmes emerge in the airwaves every day but how much of these programmes are therefore enjoyed by students who constitute part of the listeners? This study was an evaluation of radio programme preferences of university students in Anambra State in relation to the fact that radio is the commonest medium of broadcasting amongst the students. This study based on the selective exposure theory, examined the radio programmes students preferred and the impact of the preferred programmes on their university career. The researcher employed survey method and used questionnaire as a tool to elicit information from 300 students drawn from Nnamdi Azikiwe Uninersity, Awka, Anambra State University, Uli and Madonna University, Okija all in Anambra State. The findings showed that most students preferred music programme to other radio prorammes, This preference which was attributed to the roles entertainment programmes play in the school life of students that include: the need for relaxation after a long day in the classroom/library, limiting distractions during reading, and the need for relevant information from such programmes. They also claimed such programmes have no negative influence on their studies despite their entertaining nature. The researcher recommended that broadcast practitioners should make their programmes more entertaining and that the government use these entertaining programmes to reach the students since they are the leaders of tomorrow and for those students who believe in ‘less talk more music’ should learn to listen to other programmes as all programmes cannot be in music format. 

TO VIEW THE FULL CONTENT OF THIS DOCUMENT, PLEASE VISIT THE UNIZIK LIBRARY WEBSITE USING THIS LINK, http://naulibrary.org/dglibrary/admin/book_directory/Thesis/11097.pdf

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