AUTHOR: APEH ANDREW CHIAHALAM
DEPARTMENT: MASS COMMUNICATION,
AFFILIATION: NNAMDI AZIKIWE UNIVERSITY, AWKA
The study centered on the evaluation of UNIZIK students preference of television stations during the coverage of late president Yar’ Adau’s illhealth. The major goal of the study was to assess media preference and the influence of such preferences on the perception of students. In the study, survey research method was adopted, just as questionnaire was used for the collection of primary data for the study. Four research questions were asked and analyzed. From a population of 15,000, a representative sample size of 390 was taken, using Taro Yamane’s statistical formula. From the data collected and analyzed, it was discovered that the ill-health of the late president was given much prominence. Also, despite the high dose of sensationalism of the coverage, there was some element of objectivity in their reports. Based on the findings, six recommendations were made. Chief among them is the need for making NUJ have a stake in national security, by evolving a synergy between it and security agencies, as it will provide a good interchange of information as it relates to national security when reporting some sensitive issues like the health of a president.
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Tags: Accountability, African Independent Television-AIT, Churg Straus Syndrome, Coverage, Evaluation, Fourth Estate, Free Enterprise Society, Gagging Public Opinion, King Fiasal Specialist Hospital, Mander’s Theory, Mass Communication-Thesis-2012, Mass Media, Media Obstacles, Media Opinion, Media Performance, Media Practitioners., National Assembly, National Security, Neccesity Principle, New Media, Nigerian Press, Perception, Political Crisis-Media Role, Power Vacuum, Preference, President Yar’adua, Presidential Vacuum, Press Responsibility, Public Opinion, Reflective-Projective Theory, Responsible Journalism, Russian Revolution-1917, Social Control Instrument, Television Broadcasting, Traditional Mass Communicators, University, University Students, Watching Television Programme, Yar’adua’s Ill-Health