THE EFFECT OF STRATEGIC MANAGEMENT ON ORGANIZATIONS PERFORMANCE (A STUDY OF KRISORAL GROUP OF COMPANIES LIMITED ONITSHA)

AUTHOR: ADOGU LAURETTA NNEKA

DEPARTMENT: BUSINESS ADMINISTRATION

AFFILIATION: NNAMDI AZIKIWE UNIVERSITY, AWKA

The topic of this project is “the effect of strategic management on organization’s performance”, with a particular reference to Krisoral Group of company’s Ltd Onitsha. The problem of this study si that most business organizations fail not because they lack good employees but because their management lack adequate strategy. How organizations can successfully adapt to their environment to ensure growth, survival, profitability and continual existence is the concern of this project. The objectives being to bring to focus the necessity for effective and efficient management strategy in organizations such as: 1. The extent to which the organizations involve in strategic management. 2. Why strategic management fails in some organizations. 3. The relationship between strategic management and secondary data collected. Whereas the secondary data were collected from text books, journals, Internets Data analysis involved sampling out a particular number from the population of study in order to make generalization. The work went as far as testing the hypothesis formulated in chapter one f this project. It was found out that clear understanding of a company’s business objectives to a large extent determines the rate of managerial efficiency. Proper monitoring and control of company’s strategy is very essential in organization’s efficiency. Flexibility of strategy is necessary for organization to stand the test of time. In conclusion, strategic management is a means towards attaining success in business endeavours. Therefore strategic management is inevitable for organization to stand and continue in existence.

TO VIEW THE FULL CONTENT OF THIS DOCUMENT, PLEASE VISIT THE UNIZIK LIBRARY WEBSITE USING THIS LINK,www.naulibrary.org/dglibrary/admin/book_directory/Thesis/10203.pdf

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