AN ASSESSMENT OF MEDIA USE IN ANTI-DRUG ABUSE CAMPAIGNS

AUTHOR: ORAKA, BIBIA N

DEPARTMENT: MASS COMMUNICATION

AFFILIATION: NNAMDI AZIKIWE UNIVERSITY, AWKA

This is a study of the “Assessment of Media use in Anti-Drug Abuse campaigns:’ from an audience perspective. It uses the media presentations of the National Drug Law Enforcement Agency. [NDLEA], to determine the efficacy of the anti-drug campaings. The study uses the survey research method to obtain relevant information from the respondents, through the questionnaire, distributed to a purposively selected sample of 398 youths in Enugu metropolis. The sample was stratified into four sub-groups of various sample sizes, to which the questionnaire was accidentally distributed to available respondents, because of the dynamic nature of the population. The study shows that the mass media enlighten people about situations that need to be changed. It also discovered that media content, presented in an attractive and persuasive manner, can influence opinion change. It is, therefore, recommended that effective campaigns must address a specific issue at a time. They must also present the message in a compelling manner that can motivate consideration, influence decision making and enhance a change in opinion and behaviour of their recipients.

TO VIEW THE FULL CONTENT OF THIS DOCUMENT, PLEASE VISIT THE DIGITAL LIBRARY WEBSITE USING THIS LINK, http://naulibrary.org/dglibrary/admin/book_directory/Mass_communication/11183.pdf

Tags: , , , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: