Author: Onyali Chidiebere Innocent
Affiliation: Nnamdi Azikiwe University Awka
This study is aimed at examining whether the use of strategic management accounting techniques is capable of providing information for measuring corporate strategic performance in Nigerian manufacturing firms. It focused on the effect of the use of customer accounting and competitive position monitoring techniques on the cost leadership strategy and product differentiation strategy of Nigerian manufacturing organizations. Four research hypotheses were formulated for the study. Descriptive research design was used for the study. The population of the study comprised twenty seven companies in the consumer goods section of the Nigerian stock exchange. In addition to secondary data from financial statements of these companies, primary data were also obtained through the use of a structured five-point likert scale questionnaire. Secondary data analysis was done using simple linear regression, while primary data analysis was done using Pearson correlation coefficient. Our findings revealed that the use of customer accounting and competitive position monitoring had significant effects on cost leadership strategy and product differentiation strategy of Nigerian manufacturing organizations. Based on this, the study recommends the use of the customer accounting for customer and markets profitability analysis; and, competitive position monitoring for competitive advantage. The practical implication of this study is its exposition on the benefit of using strategic management accounting techniques in addition to traditional management accounting tools to strengthen the cost, product and performance information of Nigerian manufacturing organizations.
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